How Your Dealership Can Use Google+ To Increase Local SEO
A few weeks ago I wrote about how Google was going to include items from Google+ in their regular search results when users were signed in, calling it “Search Plus Your World”. Now that users have had...
View ArticleCommon Social Media Mistakes Auto Dealers Should Avoid
While not every dealership is actively involved with social media, it’s a form of connecting with potential customers that doesn’t seem to be going away. If your dealership is participating in social...
View ArticleWhy Your Dealership Isn’t Seeing Engagment on Facebook
Many businesses struggle with achieving the level of engagement they’d like with their Facebook fans, especially car dealerships. If your dealership is looking for more comments and interaction on...
View ArticleTips to Optimize Your Dealership’s Google+ Page
So you’ve created your dealership’s Google+ Brand Page in preparation for the move from Google Places to Google Plus Local…but now what? Here are some tips for optimizing your dealership’s Google+...
View ArticleTips for Auto Dealerships Using Facebook Paid Ads
Facebook has been working hard to come up with a reliable, profitable revenue stream for a while now, and part of that effort is their Paid Ad program. For dealerships that use them well, paid ads on...
View ArticleThe Difference a Combination Can Make
In the seven years I’ve been in the automotive industry, I’ve noticed that much of the thinking tends to be segmented – Internet Dept vs. Showroom, New vs. Used, Sales vs. Service. A lot of times, this...
View ArticleA Chance to Give Yelp Your Input
Yelp has been making a lot of news recently. Yesterday they announced that they have rolled out a new feature that alerts a business when Yelp detects that their company is receiving multiple reviews...
View ArticleTweet or Tweet Not, There is No Try
If you’re new to Twitter, let me be the first one to welcome you to 2007. Actually, Twitter officially launched in the summer of 2006, and has steadily grown into a social network with 255 million...
View ArticleFacebook Reviews – Are You Missing the Boat?
Your dealership probably has at least one review portal that your marketing efforts are focused on…Google? Facebook? Yelp? DealerRater? Which portal works best for your car dealership? Is your focus in...
View ArticleBirds Don’t Chirp At Night, Except When They Do
If you’ve ever experienced birds chirping, singing, calling or screeching at night, you were probably annoyed by it. Today, businesses including your dealership must be aware of birds chirping into the...
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